SIMA BARATI. Investigating the Mediating Role of Organizational Loyalty in the Effect of Internal Branding on Customer-Based Brand Equity (Case Study: Asia Insurance in South Khorasan Province). International Invention of Scientific Journal, [S. l.], v. 9, n. 01, p. Page: 1–12, 2025. Disponível em: https://iisj.in/index.php/iisj/article/view/522. Acesso em: 18 jan. 2025.