Behzad Pourmoradi1, Zahra Abedi2,*, Hamid Reza Ghafarzadeh2. “Effect of Psychological Factors and Cognitive Factors on Consumer Behavior”. International Invention of Scientific Journal, vol. 8, no. 03, Aug. 2024, pp. Page: 669-675, https://iisj.in/index.php/iisj/article/view/489.