Sima Barati. “Investigating the Mediating Role of Organizational Loyalty in the Effect of Internal Branding on Customer-Based Brand Equity (Case Study: Asia Insurance in South Khorasan Province)”. International Invention of Scientific Journal, vol. 9, no. 01, Jan. 2025, pp. Page: 1-12, https://iisj.in/index.php/iisj/article/view/522.