Sima Barati. Investigating the Mediating Role of Organizational Loyalty in the Effect of Internal Branding on Customer-Based Brand Equity (Case Study: Asia Insurance in South Khorasan Province). iisj [Internet]. 2025 Jan. 6 [cited 2025 Jan. 18];9(01):Page: 1-12. Available from: https://iisj.in/index.php/iisj/article/view/522