Exploring user experience (UX) research methods especially from a manager's perspective) case study; shahid beheshti University)

Abstract

In the rapidly evolving landscape of education, understanding the user experience (UX) has become increasingly critical for designing effective learning environments and tools. This study examines user experience (UX) research methods, specifically from a managerial perspective, through a detailed case study of Shahid beheshti University. By analyzing the current UX practices implemented within the university's digital platforms, this research aims to identify effective methodologies and strategies that drive user satisfaction and engagement. The paper discusses various UX research techniques, such as usability testing, surveys and evaluates their effectiveness in the context of an educational institution. Insights gathered from university administrators and UX professionals are also explored, highlighting the significance of aligning UX initiatives with organizational goals and fostering a user-centered culture. The findings provide recommendations for managers to enhance UX research integration into decision-making processes, ultimately promoting improved experiences for students, faculty, and staff at Shahid beheshti University.

Keywords: user experience Research, user experience Design, Marketing