Study of the Relationship between Competitive Intelligence and Financial Performance: A Case Study of Mehregan Pakhsh Hafez (MazMaz)

Abstract

Boosting financial performance through competitive intelligence (CI) is essential. This study explored the link between CI and financial success at Mehregan Pakhsh Hafez, focusing on all company employees. A sample of 297 was drawn using simple random sampling techniques from a defined population.We employed comprehensive data collection methods, using Competitive Intelligence Assessment Questionnaires with a reliability coefficient of 0.917 and Financial Performance Questionnaires with a reliability score of 0.893. To ensure the accuracy of these tools, we conducted rigorous validation through Confirmatory Factor Analysis.Data analysis was performed using descriptive and inferential statistical methods via Lisrel software. The results revealed a significant positive correlation between CI practices and various financial performance metrics. This highlights the crucial role of competitive intelligence in supporting strategic management efforts aimed at promoting global business growth.In conclusion, improving CI is vital for enhancing financial performance, making it an indispensable asset for organizations aiming for long-term success and prosperity.

Keywords: Competitive Intelligence; Financial Performance; Descriptive Study; Mehregan Pakhsh Hafez; Confirmatory Factor Analysis; Inferential Statistics