Identifying and Ranking Organizational Strategies for Overcoming Crisis in the Cement Industry Using the Balanced Scorecard Approach and AHP Method

Abstract

The present study aims to "identify and rank organizational strategies for overcoming crises using the Balanced Scorecard approach and AHP method." This research is applied in nature, and it is descriptive-survey in terms of data collection. The statistical population of this research consists of experts and managers from five cement factories, selected through a non-probability sampling method. Accordingly, five questionnaires were distributed based on the sample size. For data analysis, Expert Choice software and Excel were used. The results indicate that the four strategies of Japanese companies, human resource management, cost leadership, reduction, partnership, divestiture, and bankruptcy, are prioritized from first to seventh, and they can aid in the resolution of the crisis in the cement industry.                                                                                  

Keywords: Organizational Strategy, Crisis, Cement Industry, Balanced Scorecard, Analytic Hierarchy Process.