The Use of IPTV in E-Business (Case Study: Filmnet)

Abstract

IPTV service enables audiences to access services such as access to movie and series archives, music, live broadcasts, online shopping, online gaming, online banking, etc. by purchasing and connecting a set-top box to their television, without paying for internet traffic and without reducing the volume of internet traffic. Therefore, the purpose of the present study is to examine the use of IPTV in e-business. The present study is applied in terms of purpose and is of a quantitative and qualitative type. The statistical population of the present study includes people involved in the Filmnet work system, including employees, participants, and customers of Filmnet. The data collection tool in this study is a researcher-made questionnaire that includes 6 sections and a total of 27 questions. This questionnaire is designed to examine the indicators of IPTV within the framework of the work system, including work processes, customers, information, products / services, technology, and participants in a case study of the Filmnet Iran website. The Delphi method was used to analyze the data. The results demonstrated that in the analysis of the questionnaires of the fourth round, the average response of all components of all six dimensions of work processes, technology, participants, customers, products and services, and information was in the range of agreement (more than 3). On the other hand, all components in the fourth round had a higher mean and lower standard deviation compared to the second round, but there was no significant different compared to the third round. The mean and standard deviation of all components in the fourth round were 3.70 and 0.42, respectively. By comparing the mean and standard deviation values ​​of this round with the third round (3.65 and 0.44), it can be seen that these values ​​have decreased, but they do not have a significant difference. This indicates that the panelists have a consensus with the selected components and there is no significant difference.                                                                                  

Keywords: e-business, IPTV application, Filmnet, Delphi method.